Market Analysis: How to Evaluate the Potential Market for Your Business
Perhaps the most important part of your business plan and pitch from an investor’s point of view is your market analysis. They might love your product and be ready to bank on you as an entrepreneur, but the make-or-break question will always be whether the market opportunity exists to make money on their...38
Investment KPI’s: How to Measure Business Performance
Understanding the performance of a business isn’t easy. There are hundreds of different metrics that can be considered, to measure business performance, each with its own strengths and weaknesses and each able to tell the reader about a specific component of the business. When we’re asked to review the performance and the future...